AI usage
Our approach to artificial intelligence
We believe in innovation as a tool to enhance the way we present our products and our brand.
With this in mind, some of the content on this website may be created or enhanced with the support of artificial intelligence (AI) systems.
These tools are always used as part of activities supervised by people, with the aim of providing content that is clear, accurate and consistent with the experience we wish to offer our customers.
Some textual, visual and audio content may therefore be enhanced or modified with the support of these technologies. When an image or video is accompanied by the AI icon, this means that the content has been retouched or modified using AI tools, for example to create settings, enhance visual quality or carry out other creative and graphic modifications.
The use of AI is intended exclusively for illustrative, aesthetic or presentation purposes and is not intended to modify or alter the essential characteristics of the products shown.
We are committed to ensuring that relevant information and the distinctive characteristics of our products are represented accurately and reliably.